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AI’s a game-changer—crunches data to sharpen ads, no PhD needed if it’s done right. It’s about insights, not just gizmos. I found AI marketing ideas at https://www.danielbrian.com/ai-marketing-agency/ while scouting for a shop owner. They use it to target better and cut waste, simple setup. She ran a test, hit her crowd dead-on, and doubled clicks—feels like a secret weapon without rewiring her whole gig!